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18 Essential Account Based Marketing Metrics to Track in 2024
Account Based Marketing (ABM) has revolutionized B2B strategies, with 87% of marketers reporting higher ROI compared to traditional approaches. As we navigate the complex B2B landscape of 2024, understanding and…
The Ultimate Guide to Data Cleansing: Boost Your Data Quality in 2024
Did you know that poor data quality costs businesses an average of $12.9 million annually? Yikes! In the early days, I learned this the hard way while working on a…
7 Game-Changing Data Enrichment Examples to Skyrocket Your Sales in 2024
Ever felt like your sales data was a bit… meh? You’re not alone. As a sales rep, I know how exhausting it is to waste hours digging for the right…
Mastering Data Enrichment Techniques: Boost Your Data Quality in 2024
Did you know that poor data quality costs businesses an average of $12.9 million annually? That’s a staggering figure! But fear not, because data enrichment is here to save the…
What is Account Based Marketing? [8-Step Guide to Get Started]
You’ve set up your email marketing campaigns and invited your prospects to webinars, but none of this has helped you reel in high-value accounts. This is a situation I experienced…
How to Build a Sales ICP (Ideal Customer Profile) For Your Business?
Are you struggling to target the right customers, leading to wasted efforts and low conversion rates? When I started my career in sales, I often chased leads that weren’t the…
Who are Sales Champions? [Key Traits and Tips for Effective Collaboration]
Are you finding it challenging to identify and collaborate with the right individuals who can drive sales success in your organization? Working on hundreds of deals, I found out how…
15 Buying Signals For Faster Sales Conversions
What’s a superpower that most salespeople wish for? The ability to read minds, and know what their customers are thinking. While we aren’t all psychics, there are a few buying…
