Author: Jan Abhau

Account Based Marketing (ABM) has revolutionized B2B strategies, with 87% of marketers reporting higher ROI compared to traditional…

Did you know that poor data quality costs businesses an average of $12.9 million annually? Yikes! In the…

Ever felt like your sales data was a bit… meh? You’re not alone. As a sales rep, I…

Did you know that poor data quality costs businesses an average of $12.9 million annually? That’s a staggering…

You’ve set up your email marketing campaigns and invited your prospects to webinars, but none of this has…

Are you struggling to target the right customers, leading to wasted efforts and low conversion rates? When I…

Are you finding it challenging to identify and collaborate with the right individuals who can drive sales success…

What’s a superpower that most salespeople wish for? The ability to read minds, and know what their customers…

Target Account Selling (TAS) helps sales teams focus on high-value customers through personalized and strategic engagement. Unlike traditional…

Imagine you’re shopping for a new laptop on Amazon. As you browse through various options, you notice that…