How it all started..

As a child, I found myself unintentionally becoming a student of Sales 101, under the guidance of none other than my father – a true master of salesmanship.

Watching him work, I was captivated by the way he effortlessly switched gears whenever the phone rang, constantly on the move, all to provide for our family and achieve success.

Witnessing both the highs and lows of the sales profession, I initially took a detour, diving into the world of banking, consulting, and venture capital. However, it was a pivotal realization that changed my direction.

Regardless of the industry, I observed a common thread among the most successful individuals – they were all exceptional sellers. This realization led me to rethink my initial career plans and enter the exciting world of software sales.

For the past five years, I’ve dedicated myself to mastering the art and science of successful software sales. Through this, I consistently achieved quota and was awarded multiple times for best performance.

Now, I’m passionate about helping businesses forge elite sales teams and build organizations that empower sellers to do what they love most – closing deals.

Currently, I co-run revenue enablement for over 50 sales reps at Beekeeper, a global SaaS scale-up company. My mission is clear: to craft best-in-class training and coaching programs, one step at a time.

Join me on this blog to stay updated on the latest trends in sales strategies and tactics.