Hippo Video Review 2024: Best Video Messaging Platform?

Hippo Video Review

Are you wrestling with the tedious process of creating videos for your sales outreach?

If so, you’re in good company. Like many, I’ve reaped the benefits of increased response rates through video prospecting.

However, the sheer amount of time it required kept me from unlocking its full potential.

This led me to a question: Are video prospecting solutions just hype, or could they really speed up this process?

That’s when I discovered Hippo Video. This tool revolutionizes video creation, making personalization a breeze and significantly enhancing your outreach efforts.

In this Hippo Video review, I will delve deeper into my experience with it, detailing its key features, benefits, and potential drawbacks.

What is Hippo Video?

Hippo video review

Hippo Video is a comprehensive video customer experience platform designed to streamline your sales and marketing efforts.

This platform allows you to record, edit, and share videos across multiple platforms, making it easier for businesses to connect with prospects in a more engaging way.

It’s not just about creating videos but also about personalizing with AI-powered features to make compelling outreach videos at scale.

What Are the Main Use Cases of Hippo Video? 

  • Sales Outreach: With Hippo Video, creating personalized videos quickly and at scale becomes a breeze, giving your outreach efforts a significant boost.
  • Internal Communication & Training: It’s also an excellent tool for internal communication. Sharing e.g. training videos with your team to foster better collaboration and understanding.
  • Marketing: Utilize personalized videos to enhance your inbound lead process or allow customers to record testimonials.
  • Support: Effectively convey your message through a concise and engaging explainer video.

The primary use case is, in my view, sales outreach. With its versatile sales-focused features, it enables sales teams to streamline their outreach efforts and achieve better results.

Top Benefits of Hippo Video

Hippo Video brings a multitude of advantages to your sales, marketing, and communication practices, enhancing the efficacy of your outreach and engagement efforts.

  1. Scalability of Video Outreach: With its AI-powered personalization, Hippo Video takes the scalability of your video outreach efforts to a whole new level.
  2. All-in-One Tool: From video creation, editing, and sharing to analytics, Hippo Video offers a comprehensive solution for all your video needs. This all-in-one functionality makes it an invaluable tool in your sales outreach arsenal.
  3. Easy Video Editing: Thanks to its well-thought-out and AI-powered feature set, video editing and personalization become simple and intuitive with Hippo Video.
  4. Innovative Product Team: Hippo Video boasts a product team that continuously innovates and adds new AI-powered features, keeping the platform fresh and ahead of the curve.

Best Features of Hippo Video

Due to its innovative AI capabilities, Hippo Video has an array of distinctive features that set it apart from the rest. Some of its most notable features are included in the list below.

Video Creation Tools

Hippo Video has a one-click Recorder via Chrome extension. It allows screen recording and webcam recording. Very handy are the teleprompter and mark-up tools for effortless presentations; no more memorizing the script.

But what truly sets Hippo apart is the ‘videoflow’ feature. This lets you create personalized videos using a prospect’s LinkedIn page or website as a background simply by adding the URL into the editor.

hippo video videoflow linkedin
hippo video videoflow linkedin

AI-Powered Video Editing 

Beyond the basics, like trimming and adding text, you can edit videos with additional images, virtual backgrounds, and even background music.

But where Hippo really shines is in its unique AI editor. This feature automatically transcribes your videos, allowing you to edit them via the transcript.

If you’ve used too many filler words, for instance, you can simply cut them out in the text and the AI will do the same in your video. The combination of convenience and technological sophistication truly distinguishes Hippo Video here.

hippovideo ai editor
hippovideo editor

Message Customization 

This section is a compelling reason why you should strongly consider investing in a tool to enhance your video prospecting efforts. Hippo video enables you to create a customized sales landing page, complete with your prospect’s branding and even allows for additional sales collateral.

This means that once you’ve caught a prospect’s attention, they can engage with further material such as case studies – a powerful tool indeed! But the customization doesn’t stop there.

Hippo Video also lets you include CTAs, polls, surveys, and branching options. These not only make your content more engaging but also allow you to gather valuable feedback and understand your prospect’s intent.

hippo video sales page
hippo video sales collateral

AI-Powered Video Personalization

Hippo Video is revolutionizing video personalization with its innovative features. It empowers you to effortlessly create personalized GIF thumbnails and incorporate in-video text that highlights your prospect’s name.

But the standout feature is undoubtedly their new ‘Humanize AI’. This game-changing tool requires you to create just one video, and it automatically generates a personalized greeting using an AI voiceover.

So, you can simply start your video with “Hi, this is Jan,” and Hippo Video will fill in your prospect’s name automatically.

hippo video Humanize AI

Video Sharing & Analytics 

While Hippo Video’s sharing capabilities are commendable, they don’t necessarily set it apart from the competition.

You can share videos or video pages via link or directly embed them into your emails or LinkedIn messages.

Analytics capabilities are strong as well. It provides all the essential engagement metrics, such as plays and location, that you need to track your video’s performance. Plus, you receive notifications when a prospect engages with your content, keeping you in the loop at all times.

The platform also includes a dashboard where you can analyze your best-performing videos and identify highly engaged prospects. This level of insight is invaluable in fine-tuning your video marketing strategies.

Hippo Video Pricing

In this section of my Hippo Video Review, we’ll take a look at their pricing plans. Hippo Video offers four tiers of subscription – Free, Pro, Teams, and Enterprise.

Free Plan

This free version accommodates up to 50 videos per month and offers a very limited number of video flows and AI editing options, including closed captions.

Pro Plan

The Pro Plan enhances your video creation experience with unlimited Full HD recordings, advanced editing and analytics, interactive CTAs, virtual backgrounds, as well as custom branding and URLs.

Teams Plan

Designed for collaborative efforts, the Teams Plan includes all features from the Pro Plan, supplemented with 50 automated personalized videos, integration capabilities with sales platforms, and a dedicated team collaboration space.

Enterprise Plan

The Enterprise Plan is the most comprehensive package, providing nearly unlimited access to all the aforementioned features.

Additionally, it introduces role-based access and controls, single sign-on, a dedicated account manager, and specialized services like video coaching and solution engineering.

Based on the potential impact you can achieve with a streamlined video prospecting process, I believe the tool offers a good value for money.

hippo video pricing

Hippo Video Pros and Cons

Understanding the reasons for exploring the pros and cons of a situation is crucial for making informed decisions. Below are my personal opinions about the advantages and disadvantages of something.

Hippo Video Pros

  • AI-Powered Editing: Hippo Video has made video editing a breeze thanks to its thoughtfully designed and AI-powered feature set.
  • Scalability: The platform takes the scalability of video outreach to new heights with AI-powered personalization, allowing for targeted and effective communication.
  • Innovation: Hippo Video’s product team is innovative, constantly adding new AI-powered features to enhance your video creation experience.
  • All-In-One Tool: From video hosting, creation, editing to sharing, and analytics, Hippo Video is a comprehensive tool that caters to all your video needs.
  • Compatibility: It integrates seamlessly with top sales engagement platforms, creating smooth workflows and making it easier to reach your audience.
  • User-Friendly: Designed with the user in mind, features like the teleprompter significantly simplify the process of video creation when you do screen capture simultaneously.

Hippo Video Cons

  • Feature Overload: While Hippo Video offers a vast array of features, this can be somewhat overwhelming for those who are not tech-savvy. A more streamlined introduction to these features might make the platform more accessible.
  • Early Development Features: Some of the AI-powered features are still early in their development. They are already good enough to use but may not yet offer the quality you’d like them to have. However, given the product team’s innovative nature and AI’s fast advancement, improvements are likely on the horizon.
  • Load Time Issues: Some users have mentioned issues with load times in their reviews. However, I have already read that customer support is highly responsive and provides valuable assistance.
  • UI/UX Improvement: While functional, there is room for improvement in terms of user interface and user experience in its desktop version. A more intuitive design could enhance the overall user experience.

Hippo Video Alternatives

Here are a few other video software applications, particularly Sendspark and BombBomb, that have a strong emphasis on video prospecting. However, most of them have yet developed advanced AI-powered features like Hippo Video. The following options are worth considering:

Personal Experience: Video Prospecting

My journey with video prospecting has been an interesting one. Since entering the realm of sales, I have been harnessing its power as a key component of my more creative way of prospecting.

The use of personalized video messages significantly increased reply rates, demonstrating its effectiveness as a sales tool.

However, the process is not without its challenges. Crafting compelling video content is time-consuming and requires a significant amount of effort. As a result, my usage has been somewhat inconsistent.

My Experience Using Hippo Video

Reflecting on my test with Hippo Video, I can’t help but appreciate the additional features that this tool offers compared to others like Soapbox that I used before.

The standout features for me were the teleprompter and video flow. The teleprompter helps you to create videos by ensuring seamless synchronization of audio and visuals. It’s like having a virtual director guiding you through your performance.

The video flow feature is another game-changer; it allows you to add the LinkedIn URL of your prospect, and voila!

Their LinkedIn profile is automatically generated as the video background, saving significant time in video production.

But the icing on the cake is the AI-powered editor. This feature lets you edit your video via the transcript, making it easy to remove unwanted fill words or sentences.

Gone are the days of re-recording videos due to minor errors. With Hippo Video, you get quality, convenience, and efficiency all rolled into one powerful tool.

Conclusion: Should You Buy Hippo Video?

Incorporating video prospecting to your sales strategy is an excellent move. Yet, the associated increase in time and effort can be a hindrance.

That’s where Hippo Video comes in. It goes beyond just offering the standard recording, editing, and sharing capabilities.

Hippo Video brings to the table AI-powered features that are not only remarkable now but are poised to become even more influential as technology evolves.

In the realm of video prospecting, I see Hippo Video leading the charge.

So, if your goal is to schedule more sales meetings at scale, while maintaining the quality of your outreach, I suggest trying Hippo Video; it’s free.

Hope this Hippo Video Review was helpful!


Is the hippo video legit?

Yes, Hippo Video is legitimate. It recently secured $8 million in funding led by Sequoia Capital, a globally recognized venture capital firm, emphasizing its credibility and potential.

How can the hippo video help salespeople?

Hippo Video helps salespeople in several ways:

  1. Engagement: It enables salespeople to create personalized video content to attract and engage prospects better than traditional methods.
  2. Trust Building: Salespeople can use testimonial videos to showcase real customer experiences, which builds credibility with potential customers.
  3. Collaboration and Learning: With coaching videos, sales teams can improve their skills and collaborate effectively.
  4. Integration with CRM: Hippo Video integrates with CRM platforms like HubSpot, helping sales teams close deals faster.
  5. Personalization: The tool’s video flows feature allows for the creation of personalized videos tailored to each prospect or customer, enhancing the chances of successful engagement and conversion.

Is the hippo video worth it?

Yes, Hippo Video is worth it. Its AI-powered editing makes video creation easy and efficient. The platform’s scalability and personalization features allow for targeted communication.

It’s an all-in-one solution, offering video creation, editing, sharing, and analytics. It integrates well with other platforms, enhancing workflow, and its user-friendly design simplifies video creation.

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