10 Best Video Prospecting Tools In 2024

As a fellow sales professional, I know the pain of low response rates and time-consuming video creation all too well.

Then, I started using video prospecting tools. The result? Faster video creation, improved response rates, and more closed deals.

As we step into 2024, the fusion of cutting-edge AI capabilities with these tools has further revolutionized the way we can craft compelling videos at scale.

So, without further ado, let’s dive into my research of the ten best video prospecting tools to learn how these tools can transform your sales game as well.

Buyers Guide: How I Conducted Our Research 

When doing my research to find the best products, I used five key factors to evaluate each product:

• Recording & Editing Capabilities: Does the tool offer its own recording feature? And to what extent can you edit and enhance your sales videos?
• Distribution Capabilities: Can videos only be embedded, or does the tool offer more robust features, like custom landing pages, that could potentially improve click rates?
• Analytics and Integration Capabilities: How advanced are the tool’s analytic capabilities for continually monitoring your approach? And how extensive are the integration capabilities to ensure a seamless workflow with your existing tech stack?
• Pricing: What is each product’s cost relative to its capabilities?
• Target Group: For what type of team and team size is the product best suited?

What Are the Best Video Prospecting Tools?

Now that we have established the evaluation criteria, let’s take a look at the 10 top video prospecting tools.

Sendspark

Overview

Sendspark helps you stand out in the inbox with video emails for smarter outreach and clearer communication.

Key Features & Benefits

Recording

• Chrome extension: Record videos with your entire screen and webcam quickly.
• AI video scripts: AI-generated video prospecting scripts to create quick, personalized video messages optimized for conversions.
• AI custom intros: Personalize your video message by generating custom intros and stitching them with your existing content.
• Video requests: Collaborate easily with colleagues and influencers by sending them video request links.

Distribution

• Custom landing pages: Create a unique video experience with custom landing pages featuring your branding and messaging.
• Thumbnail personalization: Improve open rates with personalized videos at scale.
• Embed video in the email: Simplify access by embedding videos directly in your emails.

Analytics and Integration

• Advanced analytics and CRM & sales automation integrations to connect Salesforce, Hubspot, etc.

Pricing

• Free Trial: USD 0
• Video Messaging: USD 12/user/mo
• Personalization at Scale: USD 39/user/mo
• Team & Management: USD 129/user/mo

My Take

Sendspark stands out in the realm of video prospecting tools. Its robust AI features, strong distribution capabilities, and extensive integrations make it a winning choice.

The user-friendly interface makes it even more appealing. As Robert C. from G2 says, it’s “Lean, Mean, and the Best of the Bunch.”

If you’re ready to scale personalization and integrate AI into your strategy, Sendspark is definitely worth checking out.

G2 Rating: (4.8/5)

Hippo Video

Overview

Hippo Video is a powerful video messaging tool for creating, editing, and distributing engaging prospecting videos, ideal for sales and marketing.

Key Features & Benefits

Recording

• Video recorder and editor: Capture your screen and create polished sales videos effortlessly.
• Captions: Enhance accessibility and viewer engagement.
• Mobile and desktop app: Record and edit videos from anywhere, even your mobile devices.
• AI editor: Transcribe the video and edit it by deleting or adjusting the text.
• Background personalization: Customize videos using the prospect’s website and LinkedIn profile backgrounds for a more personalized experience.

Distribution

• Thumbnails: Capture viewer attention by creating personalized previews.
• Email templates: Streamline outreach with pre-designed email templates.
• Custom landing pages & resource library: Showcase your branding and offer additional resources to prospects.
• Video branching: Enable interactive content that allows prospects to choose their path after watching.

Analytics and Integrations

• CRM and sales engagement tool Integrations: Seamlessly connect with your sales tools like Salesforce, Hubspot, Outreach etc.
• Viewer and engagement analytics: Gain valuable insights into viewer behavior to improve your video strategy.

Pricing

• Free Version: USD 0
• Pro: USD 20/user/mo
• Teams: USD 60/user/mo
• Enterprise: USD 80/team/mo

My Take

Hippo Video is an all-in-one video marketing platform that brings a lot to the table. Its well-considered AI capabilities are particularly striking, making the task of creating personalized videos much less time-intensive. However, keep in mind there’s a bit of a learning curve as you familiarize yourself with its UI and a broad range of features.

Despite this, Hippo Video definitely earns a spot on my shortlist. If an AI-powered video prospecting tool is what you’re after, Hippo Video is worth a try!

G2 Rating (4.5/5)

Vidyard

Overview

Vidyard is a video marketing and analytics platform that helps businesses create, share, and track the performance of their video content for marketing and sales purposes.

Key Features & Benefits

Recording

• Chrome extension: Easily record high-quality videos right from your browser.
• Video hosting: Manage all your business videos in one central spot.

Distribution

• Custom playlists: Organize and showcase multiple videos to keep your audience engaged and interested.
• Custom landing page: Create a professional, branded page with clear calls to action.
• Password protection: Keep your videos secure and accessible only to authorized viewers.

Analytics and Integrations

• Advanced analytics and CRM integrations: Connect with Salesforce, Hubspot, and other leading tools

Pricing

• Free Trial: USD 0
• Pro: USD 19/user/mo
• Business: On request

My Take

Vidyard belongs to the major video prospecting tools that offer a simple yet effective solution for your needs. Its proven track record demonstrates its reliability and usefulness. Its AI capabilities are limited compared to other video prospecting tools on this list, but it still offers a solid video marketing platform for businesses of all sizes.

If you are looking for a reliable and established tool for your video prospecting needs, Vidyard is worth considering.

G2 Rating (4.5/5)

Bombbomb

Overview

BombBomb is a video messaging platform that empowers users to send video emails and messages for more engaging communication.

Key Features & Benefits

Recording

• Screen recorder and in-video calls to action: Engage your audience with interactive video content.
• Animated preview and virtual backgrounds: Make your videos more visually appealing and professional.
• Transcriptions and captions: Improve accessibility and comprehension.

Distribution

• Branded landing pages and email templates library: Create a consistent brand experience and streamline sales prospecting efforts.
• Scheduling and mass sending: Save time and streamline your video outreach efforts.
• Encryption and password protection: Ensure private and secure video sharing.

Analytics and Integrations

• Advanced analytics and +50 Integrations with leading CRMs, sales automation tools and more.

Extra

• Customer Success Team and admin controls to cater to enterprise requirements.
• Email marketing platform: Enable mass sending and list segmentation.

Pricing

• Free Trial: USD 0
• Essentials: USD 33/user/mo
• Plus: USD 49/user/mo
• Teams: USD 1914/team/mo

My Take

BombBomb offers a great set of features and differentiates itself with a larger support organization, and pricing plans that cover more complex needs.

These advantages make it an excellent option for larger businesses. If you value a great video prospecting product combined with top-notch service, give it a try.

G2 Rating (4.7/5)

Tavus

Overview

Tavus is an innovative video personalization platform that can take your recordings and instantly generate several AI-powered videos.

Key Features & Benefits

Recording

• Text to video editor: Text editor that saves you time by turning text into video
• Speech synthesis: Advanced AI audio engine that turns your text into speech that sounds just like you.
• Facial cloning: Leverage realistic-looking AI-created videos with best-in-class lip sync.
• Personalized video background: Custom or variable backgrounds that can included by inserting a link.

Distribution

• Customizable landing pages: Showcase your brand and drive conversions with branded pages.
• Customized CTA: Specificy your own CTA to guide the audience on what to do next.

Integrations

• CRM & sales automation integrations: Streamline your workflow by integrating with popular platforms like Salesforce, HubSpot, or use Zapier.

Pricing

• Pricing on request.

My Take

In conclusion, Tavus boasts impressive AI capabilities that make personalizing videos at scale a straightforward task.

Not to mention, it continues to enhance its feature set with great editing and distribution tools like custom CTAs and personalized video backgrounds, etc.

Presently, Tavus only offers one custom pricing plan designed for enterprise customers. So, if you’re a bigger organization that is comfortable pioneering new solutions, Tavus is definitely worth considering.

G2 Rating (Currently not on G2)

Loom

Overview

Loom is a video recording and sharing platform that enables users to easily create and share videos for various purposes, such as remote work, customer support, or sales outreach.

Key Features & Benefits

Recording

• Screen recording & editing: Create professional and visually engaging videos effortlessly.
• Transcription: Enhance accessibility and searchability for your video content.
• Virtual backgrounds & noise reduction: Maintain a distraction-free and polished video environment.
• Loom AI add-on: Automate video enhancement with auto titles, summaries, chapter divisions, and filter word removal.

Distribution

• Team workspace: Help your sales teams collaborate efficiently and share videos with each other.
• Embed links in video: Easily share videos on various platforms and websites.
• Own logo on video page: Promote your brand and maintain a professional image.

Analytics & Integrations

• Viewer & engagement insights: Understand your audience and improve your video content for better engagement.
• Enterprise features (SSO, Many Integrations, Advanced Content Privacy): Enhance security, streamline workflow, and ensure content privacy with robust business features and integrations.

Pricing

• Free Version: USD 0
• Business: USD 12.5/user/mo
• Enterprise: On Request

My Take

When it comes to video recording tools, Loom is one of the most recognized names. It offers solid capabilities for sales outreach, but it’s worth noting that this isn’t its sole focus.

As a result, it might lack some of the sales-centric features that other providers on this list offer.

However, if you’re in search of a versatile tool that caters to all purposes and company sizes, Loom remains an excellent choice.

G2 Rating (4.7/5)

Videoask

Overview

Enhance and streamline your one-on-one conversations with video funnels, AI-powered video chatbots, multimedia messaging, and video forms.

Key Features & Benefits

Recording

• Video funnels with conditional logic: Simply pre-record a set of questions, and the funnel leads to the next step based on their answers.

Distribution

• Widget on your website: Personally show up in video for your web visitors and turn them into customers.
• Embed it into your email: Display a preview of your video in the email

Analytics and Integrations

• Drop-off analysis: Get a granular view of the performance of each step in your funnel.
• CRM and calendar integrations: Track all your leads in one place and directly schedule meetings.

Pricing 

• Start: USD 0
• Grow: USD 24/user/mo
• Brand: USD 40/user/mo

My Take

Videoask may not be your traditional video outreach tool, but it brings a unique and engaging twist to the discovery process with its interactive features, making it ideal for an inbound prospecting approach.

This innovative approach distinguishes it from other products on the market, offering users a refreshing take on information gathering.

If you’re seeking a fresh approach to discover and understand the needs of prospects, I encourage you to give it a try.

G2 Rating (4.5/5)

Wistia (Soapbox)

Overview

Wistia is a marketing and video creation tool designed for businesses to host, manage, and analyze their video content. Since 2023, Soapbox is fully integrated into the Wistia product and can not be used separately anymore.

Key Features & Benefits

Recording

• Chrome extension: Quick and easy video recordings
• Webcam recording: Showcase your product with split computer screens and webcam videos.
• Transitions, editing: Create professional-looking videos that engage and inform your audience.

Distribution

• Video thumbnails: Grab viewers’ attention and entice them to watch your videos.
• Custom landing pages: Drive conversions with your own branding and Calls to Action
• Export and download: Easily share and distribute your videos across multiple platforms.

Analytics and Integrations

• Video analytics: Measure your success and stay informed.
• Alerts: Get notifications to stay on top of engagement.

Pricing

• Freemium Plan: USD 0
• Plus: starting at USD 19/user/mo
• Pro: starting at USD 79/user/mo
• Advanced: starting at USD 319/user/mo

My Take

Wistia (Soapbox) provides a straightforward experience with its simple Chrome interface. Essential features are included, making it a versatile tool for various use cases.

Since it is now fully part of the Wisita product, you will also benefit from Wistia’s overall product improvements. However, as Wistia primarily caters to marketing-related use cases, you may end up purchasing additional features that may not necessarily be required for your sales prospecting activities.

If you are looking for an all-in-one platform covering sales and marketing needs, with a user-friendly interface and robust analytics, give it a shot.

G2 Rating (4.6/5)

Ubique

Overview

Ubique is an AI-powered video outreach platform specifically designed for personalized sales outreach. Its primary use case revolves around the automatic creation of multiple personalized videos using AI voice-over technology.

Key Features & Benefits

Recording

• Recording tool: Currently, there is no integrated recording tool. The recorded video needs to be uploaded first.
• AI personalization: Once a video is uploaded, it will transcribe, and you can pick parts within the transcript that you want to use as a variable for AI voice-over. With that, you can generate unlimited personalized videos based on your original video.
• Video Background: Automatic (website) background generation based on the provided URL. Other backgrounds, such as explainer slides or product videos, can be added as well.

Distribution

• Embed it into your email: Display a preview of your video in the email

Analytics and Integrations

• It claims to have seamless integration with popular sales tools, but I couldn’t find any more details.

Pricing 

• Start: USD 0
• Launch: USD 24/user/mo
• Starter: USD 99/user/mo

My Take

Ubique is a relatively new player in the video prospecting market, but it’s worth keeping an eye on. Though its feature set might seem limited, it scores high on simplicity and ease of use when it comes to creating AI-personalized videos.

If you are a small team and your primary objective is to generate a high volume of personalized videos from your original content, Ubique could be an interesting option to consider.

G2 Rating (Not found on G2)

Potion

Overview

Potion offers an AI-powered platform to create engaging, high-quality video content, focused on sales outreach.

Key Features & Benefits

Recording

• Chrome extension: Quick and easy video recordings
• AI personalization: Potion finds customizable elements in your video for AI voice over, helping you to automatically send personalized video messages.
• Video background: Add custom backgrounds to your videos.

Distribution

• Embed it into your email: Display a preview of your video in the email.
• Thumbnail: Creates a 3-second GIF video preview in just a few clicks.
• Custom landing pages: Create a video page in your own branding.

Analytics and Integrations

• Integrations: Streamline your workflow by integrating with popular CRM platforms like Salesforce, HubSpot, sales automation tools, and social media platforms.

Pricing 

• Start: USD 0
• Growth: USD 247/user/mo
• Professional: USD 497/user/mo

My Take

Like Ubique, Potion is a fresh face in the sales video prospecting software market, bringing similar innovative AI capabilities to the table.

While it might be priced higher than Ubique, it justifies this with its broader range of features, particularly when it comes to video distribution and software integrations.

If you’re seeking a tool that doesn’t only leverage AI for rapid video personalization but also offers more robust functionalities and integrations, Potion could well be the suitable candidate you’re looking for.

G2 Rating (4.8/5)

What Is Video Prospecting

Video prospecting is a modern approach to sales and marketing that involves the use of personalized video messages instead of traditional sales emails or phone calls.

This technique aims to engage potential customers more effectively by providing a human touch to your outreach efforts.

It allows sales professionals to showcase their personalities, explain complex ideas visually, and build a stronger connection with prospects.

How Can Video Prospecting Benefit You

One of the key benefits of video prospecting is its versatility. It allows you to bring your personality to the forefront, making your sales pitch more human and relatable.

Videos are also easily consumable and shareable, which can increase their reach and impact.

Moreover, video prospecting helps you to demonstrate the value of your product or service in a visually appealing and more creative way.

As demonstrated in these examples, you can choose from various approaches, such as using video animations, adopting a casual style, or infusing creativity, whether by showcasing the prospect’s product or creating a brief musical performance.

Wrapping Up

As we wrap up, it’s evident that video prospecting tools can be a great way to level up your sales outreach. Not only does it save time, but it also aids in crafting compelling, attention-grabbing videos.

However, before choosing your tool, consider the frequency of video usage in your outreach, the possibility of integration with your existing tech stack for seamless workflows, and of course, your budget.

These factors will help you select the ideal tool that suits your needs. Remember, video prospecting, while powerful on its own, only yields great results when you have a sales process that integrates the whole spectrum of outreach methods. So, keep a holistic approach in mind as you evaluate prospecting tools for sales.