My 5 Steps to Create a Video Prospecting Script [+Example]

Are you grappling with the challenge of creating an effective video prospecting script? I know firsthand how daunting this task can be.

When I embarked on my journey into video outreach, I dedicated countless hours to crafting what I believed was a flawless script. However, the results were far from what I expected.

However, with time and persistence, I began noticing positive results. Upon analyzing my videos, I discovered that creating impactful video scripts doesn’t need to be complex.

In this blog post, I will guide you through my tried-and-true process that will help elevate your video prospecting script.

What Makes A Good Video Prospecting Script?

Looking for a perfect video prospecting script online? Sorry to burst your bubble, but those generic scripts may not exactly fit your product or personality.

The key is to put in the effort to tailor them to align with your unique style of communication.

Remember Albert Mehrabian’s 55/38/7 Formula: Communication is 55% nonverbal, 38% vocal, and just 7% words. If your script doesn’t resonate naturally with your personality, your audience will notice, and chances are, they won’t respond to your outreach.

So, how do you craft an effective script and record a compelling video? Here are four things to keep in mind:

1. Brevity: Whether it’s your first outreach or your product demo, always be concise. Your prospects are busy, so deliver your message as quickly and effectively as possible.
   
2. Personalization: In today’s digital age, generic outreach messages are a dime a dozen. Stand out from the crowd by adding a personal touch to your message.
   
3. Relevancy: Personalization alone isn’t enough. Ensure that the personalized information you include is relevant to the problem your product solves.
   
4. Keep it casual: Your sales prospecting video isn’t a corporate PR reel. Show your human side and convey genuine care for your audience. This can also be achieved through a more casual and engaging presentation style.

Step-by-Step Instructions For Creating Your Script

Let me walk you through my tried-and-tested process for crafting compelling scripts that yield results. For illustration purposes, let’s assume we’re selling a hypothetical product that helps companies generate more employee referrals for cost-efficient recruitment.

Step 1: Introduce yourself 

There’s no need to make things overly complex. Simply start off by introducing yourself and mentioning the company you’re associated with. It’s as straightforward as that.

Script Example

Step 2: Personalized Message to Explain Your Outreach

Harnessing readily available data is key to creating a personalized video message. Start by focusing on public data points such as job changes, promotions, company funding rounds, headcount growth, and recent company news.

But don’t stop there. Go further by exploring content your prospect has authored or engaged with, like a LinkedIn post they’ve liked or commented on.

If that doesn’t yield much, there’s still valuable information in their LinkedIn bio or company website.

Once you’ve gathered your data, it’s time to craft your message. The XYZ personalization method is a proven structure: Mention something you noticed (X), elaborate on its unique or interesting aspect (Y), and then tie it back to your prospect or their business (Z).

Script Example

Step 3: Highlight the Problem 

In your video scripts, it’s pivotal to articulate a potential problem your prospects are likely confronting.

This problem should be specific to their industry and persona. Don’t just stop at identifying the issue; delve deeper to underscore the impact this problem has on their business, and if possible, on their day-to-day operations. By doing so, you demonstrate a keen understanding of their circumstances and help your prospect to realize the extent of this issue.

Script Example

Step 4: Build an Ideal State + Social Proof 

In the fourth step of crafting your video script, you’ll want to construct an ideal state and incorporate social proof.

After you’ve outlined the problem, it’s time to present how your solution effectively addresses it.

The most impactful way to do this is through a customer success story. This provides real-world evidence of your solution in action, effectively demonstrating its value and building credibility with your prospects.

Script Example

Step 5: Call-to-Action

Let’s move on to the fifth and last step in developing your video script: The call-to-action (CTA). Every outreach effort needs a clear CTA to guide your prospects toward the next step.

Depending on your strategy, you might opt for an interest-based CTA, where you offer more information if they’re keen, or an open-ended CTA, where you propose an initial conversation within a specific timeframe.

Remember, the goal is to keep the conversation going, bringing them one step closer to your solution.

Script Example

Key Considerations For Successfully Crafting Your Video Scripts

Once you’ve pieced together your video script, revisiting the initial video prospecting tips and ensuring they’re all checked off is crucial.

Confirm that your script is personalized and relevant, concise yet impactful, and, most importantly, that it aligns with your own personality.

As you start incorporating personalized videos into your sales process, stay observant of what strikes a chord with your audience and what falls flat. Use this insight to continually fine-tune and experiment with your approach.

Don’t forget to learn from your peers too! Looking at sales prospecting videos from other sales reps can offer fresh perspectives, and you might find elements you’d like to incorporate into your strategy.

Wrapping Up and My Experience With Video Prospecting

Crafting your video scripts doesn’t need to be a complex process.

I’ve spent countless hours developing scripts for my own video outreach, only to find that the most successful ones mostly follow the simple structure of what we’ve discussed. Often, simplicity is key.

With the above framework, you can create a compelling narrative that takes your prospect from identifying their pain points to visualizing their ideal state in a straightforward manner.

So, don’t overcomplicate it – let the structure guide you towards an effective and impactful script.