7 Best AI Copywriting Tools For More Results in 2024 (Ranked & Reviewed)

Are you a marketer, content creator, or blogger looking to level up your game in 2023?

AI Copywriting tools and software can give you the edge you need to make your work stand out from the rest.

From writing catchy headlines to creating spiced-up product descriptions – there is a rapidly growing number of automated copywriting solutions available these days.

To save you time (and energy) researching different options, I have done an exhaustive exploration of 15 products on the market to bring you this guide of the 7 best AI copywriting tools that are proven to deliver great results with minimal effort.

What Are AI Copywriting Tools?

AI copywriting tools are a useful technology that helps marketers and content creators to generate compelling content quickly.

These tools are powered by a form of artificial intelligence (AI) which can automate or at least semi-automate the process of writing compelling copy for various purposes.

AI copywriting tools allow a more efficient workflow, as marketers and writers don’t have to craft a message from scratch manually.

With a few prompts from the user, AI Copywriting Tools can produce a variety of content ranging from ad copy to entire blog posts. Now, there is also an increasing number of tools emerging that specialize just in one category such as generating fully optimized cold emails.

All in all, AI Copywriting Tools can save time and resources for any person looking for a faster way to create content.

How To Evaluate The Best AI Copywriting Tools?

When picking a copywriting tool, I suggest looking for providers with the following qualities at a reasonable price.

Functionality

• Ability to write diverse content, including ad copies, emails, social posts, blogs, website content, product descriptions, etc
• Ability to produce high-quality content that is lucid and easily readable
• High accuracy with minimal grammatical or contextual errors
• High processing speed with advanced machine learning and natural language processing models (such as GPT-3)

Usability

• Convenient to use with a simplistic interface
• In-built search engine optimization features or seamless integrations
• Other out-of-the-box integrations to required tools (e.g., Grammarly, Shopify, Google Docs, etc.)

Reviews and ratings

• Good customer reviews and ratings that are similar to your business

Overall it should be considered that the ideal tool will help you create original, reliable, and error-free content for diverse purposes through a quick, convenient and affordable process.

What Are the Best AI Copywriting Tools?

As always, there is no one-size-fits-all solution. But to make the process easier, you will find the seven most advanced (based on features and nr. of customers) AI Copywriting tools listed below.

Jasper

Overview

Jasper is a premium AI copywriting tool featuring the latest GPT-3 technology and a lot of templates, setting it up as one of the most advanced and comprehensive solutions available to businesses today.

With an impressive USD 125m in venture funding, Jasper.ai has quickly become a go-to choice for all kinds of content creators (including myself). Thanks to its rapid development speed, Jasper is well-positioned to deliver significant value in the long run.

Key Features & Benefits

With Jasper.ai, users can access a range of powerful features to make their content creation process easier and more efficient.

• Website copy for crucial pages such as landing and sales pages to increase website conversions
• Emails with compelling subject lines and cold email campaigns to boost email open rates and conversions
• Ad copy for various platforms to boost online presence and reach a wider audience
• A variety of frameworks such as AIDA to structure your content effectively
• Blog posts, from initial outlines to final drafts to create and revise effective blogs
• SEO-friendly meta tags and titles to improve online visibility
• Assistance with longer articles and long-form content to generate professional-quality scripts for videos and other types of media
• Improving and revising existing content to revise existing content for better engagement and effectiveness
• Multi-language support with 24 languages to reach a global audience
• Jasper guarantees that all content produced will be completely original for 100% original content guarantee

A particular feature that stands out is “Boss Mode,” which allows users to write faster by providing advanced commands.

It provides access to various marketing templates to assist in every type of content creation. It uses your commands and inputs to build content and read your already written content for better context.

With built-in integration to Grammarly and Surfer SEO, it also assists you in building well-formulated and SEO-optimized content.

Pricing

• 5-day free trial (10,000 credits)
• Starter: Starts at USD 24/mo with 20,000 words/mo (based on an annual plan)
• Boss Mode: Starts at USD 49/mo with 50,000 words/mo (based on an annual plan)
• Business: Custom Plan & Price

My take

Jasper AI is a content creation software with many positive features like high-quality content (the best I have seen), an ever-increasing nr. of templates, support for multiple languages, advanced grammar checking, collaboration, and frameworks like AIDA.

However, the software has minor negative aspects, such as repetition for long-form content and sometimes generating non-sensical content. This is a pitfall of every AI writing tool and can be corrected quickly.

If you are looking for AI copywriting software with many features, high-quality outputs, and excellent customer support, Jasper AI is a perfect choice. I believe it is currently the best on the market, so I highly recommend you try it out!

Writesonic

Overview

Writesonic is another software leading the way in GPT-3 based AI copywriting, offering users a comprehensive experience. The latest features released provide an even more robust set of capabilities.

Key Features & Benefits

WriteSonic will help you with the entire writing process and provides advanced and basic features to expand your marketing copy.

• Website copy to improve website conversions and visibility
• Digital ad copy to boost advertising performance
• AI article writer to generate high-quality content
• Grammar fixer and readability checker to enhance writing quality and readability
• Sales frameworks like AIDA to increase conversions
• YouTube video copy, press releases, and more to produce compelling copy for different forms of media
• Long-form and short-form copy to generate high-quality content for both short and long-form
• Plagiarism checker to ensure originality and credibility of your content
• E-commerce product descriptions to boost conversions
• Multi-language support to reach a global audience with support for 24 languages

Chatsonic, a new feature of Writesonic, is a conversational AI chatbot that uses Google’s knowledge graph to provide real-time, accurate information on current events and topics.

Utilizing NLP and machine learning, it can summarize and provide insights on news, trends, and conversations.

This feature allows users to quickly and easily generate on-trend content, unlike other conversational AI tools like ChatGPT.

Pricing

• Free Trial: Until 2,500 words are used
• Long-form: Starts at USD 12.67/mo with 19,000 words/mo (based on an annual plan and premium quality)
• Custom plan: Custom pricing

My take

Writesonic’s software that provides a wide range of tools and templates that aid in the content creation process and building new capabilities fast. The software excels in generating creative short forms, and the content rephrasing feature was pretty good.

However, it does have some drawbacks, as the software can produce inconsistent and sometimes irrelevant results. The outline feature provided can also be confusing to navigate and the templates offered are limited.

If you are looking for a comprehensive feature set to create outstanding short-form copy, then you should give Writesonic a try.

Hypotenuse 

Overview

Hypotenuse AI is a powerful AI copywriting tool that generates content using NLP and machine learning, focused on product descriptions, blog posts, ads, and social media posts, which is especially useful for the eCommerce industry.

Key Features & Benefits

Hypotenuse AI offers a range of features for creating effective and high-quality digital content.

• Image generation tool to create high-quality images for your website, ads, and social media
• Website copy, headlines, and slogans to improve website conversions and online visibility
• Digital ad copy to boost advertising performance
• Social media captions to stand out on social media
• AI article writer to generate high-quality, engaging content
• Rewriting and summarizer to improve existing content and generate summaries quickly
• AI research tool to get accurate and up-to-date factual content

What stood out at Hypotenuse AI is that it gives you options to input more detail than other AI copywriting tools I tested, including keywords, categories, and specific audiences. This makes the result more tailored to your desired outcome and needs less correction.

Pricing

• Free Trial: 7 Days
• Starter: USD 24/mo with 25,000 words/mo
• Growth: USD 49/mo with 87,500 words/mo
• Enterprise: Custom pricing

My take

Hypotenuse AI is a powerful tool for content creation, with a feature that allows users to input detailed information, such as keywords, categories, and specific audiences. This helps to generate content that aligns with the user’s needs. The quality of the content produced is generally good.

However, one limitation is the limited number of templates available, which may limit the variety of content that can be generated. Additionally, the tool may be slightly more complex to use for some users.

If you want to try an ai copywriting tool that allows you to produce high-quality content with more flexibility, give Hypotenuse AI a try. It can help you generate content that aligns with more specific requirements.

Anyword 

Overview

Anyword is a powerful ai writing software that offers a unique set of features like predictive performance scores to help you better understand your potential outcome. Anyword is also based on GPT-3.

Key Features & Benefits

Anyword AI offers a variety of features that can help you create effective and high-quality digital content.

• Ad copy generator to boost advertising performance on google and social media
• Long-form writer and blog post generator to create content quickly and easily
• Product descriptions copy to improve eCommerce product listings
• Cold email generator to boost email open rates and conversions
• Social media post generator to stand out on social media with high-quality posts

One of its key features is its predictive performance score, which allows users to gauge the effectiveness of their copy and make necessary adjustments. Additionally, Anyword is versatile, generating different copy for various scenarios.

Pricing

• Free Trial: 7 days with max. 5,000 words
• Starter: USD 24/mo with 20,000 words/mo (based on an annual plan)
• Data-driven: USD 83/mo with 30,000 words/mo (based on an annual plan)

My take

Anyword is an ai copywriting tool that offers a wide range of templates and generates multiple versions of content which improves its versatility. The quality of the content produced is very good.

However, one limitation I noticed is that the tone of the generated content may not be as polished as other tools.

To manage this, you can always proofread and fine-tune the content for tone. Additionally, it’s on the higher side of prices.

If you’re looking for a versatile tool that can help you create high-quality content and give you predictive analytics, give Anyword AI a try and see how it can help you generate the type of content that you need.

Copy.ai

Overview

CopyAI offers a wide range of features, making it one of the most comprehensive AI copywriting tools on the market. It utilizes GPT-3 and provides a vast selection of templates for various types of content.

Key Features & Benefits

Copy.ai offers the following features to help you produce effective and high-quality copy quickly and easily.

• Ad copy for various platforms to boost online presence and reach a wider audience
• Social media content generator to create engaging and shareable content with ease
• Website copy and meta descriptions to improve SEO and drive more traffic to your website
• Ecommerce copy for products to increase sales and conversions with persuasive product descriptions
• Sales copy for cold emails and other forms of email to close more deals with effective email copy
• Translate in 25+ languages to expand your business globally with accurate translations
• 24/7 email support to get timely assistance whenever you need it
• Content improver to enhance the quality of your writing with automated suggestions

Copy.ai’s platform offers an extensive array of features, providing users with over 70 different tools and more than 100 templates to choose from.

Pricing

• Free Forever: Max. 2000 words/mo + 7-day free trial of Pro Plan
• Pro: USD 36/mo, unlimited credits (based on an annual plan)
• Custom: For more than 20 seats, custom pricing

My take

Copy.ai offers a wide range of templates and tools to meet various content creation needs, making it a versatile solution. The platform generates great short-form content with minimal input required and has a user-friendly interface. Additionally, users have the benefit of unlimited writing.

However, the quality of long-form content generated by the platform is inconsistent and the input options are limited, making it difficult for users to have full control over the generated content.

Overall, copy.ai is a valuable tool for those who want to generate quick and easy short-form content without worrying about the quality.

Copysmith.ai

Overview

CopySmith AI also belongs to the most advanced ai writing tools designed to meet bigger organizations’ needs. Its software is based on GPT-3.

Key Features & Benefits

CopySmith AI offers the following features designed to help businesses improve their copywriting processes.

• Team & Agency collaboration to streamline workflows and project management
• Ad copy to boost online presence and reach more customers
• Social media content to create engaging and shareable content
• Website copy to optimize for SEO and drive more traffic
• Product descriptions to increase sales with persuasive language
• Multi-language support to reach a global audience with translations in 100+ languages
• In-file translation to rewrite content instantly in other languages
• Bulk uploads to create many product descriptions quickly with Excel or CSV

Copysmith is focused on E-commerce and Enterprise clients, hence it offers more advanced features for complex organizational setups such as collaboration tools, bulk creation, and integrations.

Pricing

• Starter: USD 15/mo with 75 credits or 30,000 words/mo (based on an annual plan)
• Professional: USD 49/mo with 400 credits or 160,000 words/mo (based on an annual plan)
• Enterprise: Custom plan

My take

One thing that stood out is that the tool offers effective paragraph rewriting and supports over 100 languages, particularly catered to bigger companies that have a lot of copy to write and require collaboration with multiple people.

One negative is that it has a credit-based system and credits expire at the end of the month.

To mitigate these negatives, plan usage and purchase enough credits to suit your needs. Keep in mind that the tool is best for small to medium-sized rewrites as it is sometimes repetitive with longer forms.

Give it a try and see how it can benefit your company’s workflow and collaboration efforts.

Conclusion

AI copywriters can be an incredibly useful tool for your productivity. And honestly: As the adoption becomes more widespread, content creators should familiarize themselves with the vast possibilities to avoid getting left behind. While every AI copywriter has similar features, each provides something unique and specializes in different areas.

When considering which tools to use, quality should always be the main priority. It’s quite possible that what works best for you will differ from what others prefer, so take a day or two to personally test the different options on the market.

Thankfully most have a free trial period so you can decide without risking any money.

Whether it’s creating new content or just improving existing drafts, check out these AI copywriters for yourself and see how much quicker and better you can produce content. Go ahead and give it a try!

FAQ

What is AI writing?

AI writing refers to using natural language processing (NLP) technology to enable computers to understand, analyze and generate human language. It aims to mimic human writing abilities, creating grammatically correct and contextually relevant content.

This technology utilizes advanced language models such as GPT-3 to analyze and understand text, and generate new text that is coherent and coherent with the desired intent.

AI writing can be applied to various types of content, including blog posts, product descriptions, social media posts, and more. It has the potential to improve efficiency and accuracy in the writing process, making it a valuable tool for content creation, marketing, and more.

What are the benefits of using an AI copywriting tool?

AI copywriting tools offer a wide range of benefits that can improve the efficiency and effectiveness of the content creation process. Here are a few of the key advantages of using AI copywriting tools:

1. Efficiency: AI copywriting tools can help you generate high-quality content quickly, saving you time and effort when compared to manual writing.
2. Consistency: By using an AI tool, businesses can ensure a high level of consistency in the content that is being produced, in terms of both style and tone.
3. Scalability: AI copywriting tools can scale to handle a large volume of content, making it a valuable tool for businesses that need to produce a lot of content.
4. Personalization: AI copywriting tools can personalize content by analyzing user data, allowing businesses to better connect with their audience.
5. Adaptability: Some AI copywriting tools can adapt to the evolution of the language and adapt its grammar, vocabulary, and style accordingly.
6. Cost-effective: AI copywriting tools can be cost-effective in the long run as they can write a large amount of content at a relatively low cost.

Can AI copywriting tools generate content that is as good as human-written content?

The quality of the generated text can vary depending on the ai copywriting tool and algorithms used. Some AI copywriting tools may produce comparable content to human-written content. In contrast, others may fall short in terms of creativity, accuracy, and nuances that human writers can provide. Additionally, human writers can consider ethical and cultural sensitivity in their writing.

However, AI copywriting tools are continually improving, and as technology advances, AI-generated content may become increasingly comparable to or even surpass human-written content in terms of quality.

Are there any limitations or drawbacks to using AI copywriting tools?

AI Copywriting tools, like any technology, have their limitations and drawbacks. One limitation is that some AI-generated content may fall short in terms of creativity and nuance when compared to human-written content.

Another limitation is that AI-generated text may lack the understanding of cultural and ethical sensitivity that human writers have. Additionally, AI copywriting tools rely heavily on the data they are trained on and are subject to any biases that may exist in that data.

It’s also important to mention that AI tools still require human supervision, proofreading, and editing to guarantee the quality of the content. Thus, it’s essential to understand the capabilities and limitations of the tool before using it in production.